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  • Philip Martin
  • Dave May
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About Us
  • Philip Martin
  • Dave May
  • Principles in Practice
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  • Home
  • About Us
    • Philip Martin
    • Dave May
    • Principles in Practice

  • Home
  • About Us
    • Philip Martin
    • Dave May
    • Principles in Practice

A Responsible Approach to Global Opportunity

Principles That Guide How We Invest, Build, and Partner

At Maramay, we operate in environments where incentives are often misaligned and short-term gain can undermine long-term value. Our work spans land, infrastructure, cross-border operations, and multi-tiered distribution systems, settings where trust, power, and responsibility intersect in very real ways.


Our approach is shaped by direct operating experience and disciplined reflection on how systems succeed or fail over time. We believe ethics are not separate from strategy. They are embedded in how decisions are made, partnerships are structured, and value is sustained.

Ethics as a Strategic Discipline

One of the central challenges in modern markets is opportunism, the tendency for dominant actors to extract short-term advantage at the expense of partners, communities, or systems. While this behavior may appear efficient in the moment, it often destabilizes networks, erodes trust, and destroys long-term value.


Our work examines these tensions not as abstract moral questions, but as leadership and governance problems that require practical judgment. The conclusions inform how we evaluate opportunities, design partnerships, and assess risk across everything we do at Maramay.

What Informs Our Approach

The following insights guide our decision-making:


  • Sustainable value is created when incentives are aligned across all participants in a system
     
  • Opportunism is a failure of leadership, not a sign of strength
     
  • Long-term success depends on honoring both explicit agreements and implicit social contracts
     
  • Trust functions as an operational asset, not a soft value
     
  • Hybrid models that balance growth with partnership outperform extreme approaches over time
     
  • Wise leadership requires judgment, context, and restraint, not rigid formulas

From Theory to Practice

These principles are explored in depth in our analysis

“Greed, Phronesis, and the Social Contract: An Ethical Analysis of Opportunism in Multi-Tiered Distribution Channels.”


The paper draws from real-world experience across global education, distribution, and partnership-based systems. It evaluates how leaders can navigate unavoidable market pressures without compromising the integrity of the networks they depend on.


Rather than advocating purity or profit at all costs, the analysis argues for practical wisdom, leadership that balances competing interests in a way that allows organizations and communities to flourish together.

Read the full Analysis

Download PDF

 

 At Maramay, we believe long-term value is built by leaders who understand that systems endure when trust, fairness, and discipline are designed into how business is done.
 

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  • Growth (The Goal)
  • Leadership (The People)
  • Strategy (The Brand)
  • Efficiency (Workflow)
  • Scale (The Production)
  • Impact (The Outcome)

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